The topic of ‘liveability’ is typically thought of as a scientific or civic concern. In the past, it has only been addressed through a niche lens, often associated with ‘quality of life’ or a particular industry sector, like water management or urban planning and design. Many contemporary conferences and summits bring people together to discuss ideas in multidimensional and subjective ways—and the challenge here was no different.


State of Living– Presenting liveability in a holistic way

We were engaged by Liveability Victoria International and a group of organisations within the Victorian Government to develop the Brand Strategy, Brand Experience and Visual Identity for a new world-class, liveability summit.

As an inaugural summit we started the branding process by working closely with key stakeholders to distil the purpose, vision, values, audiences and key pillars into a Brand DNA Blueprint.

Once the core fundamentals were established our next task was to bring depth to the concept of liveability and develop the Brand Platform. The brand platform document visually outlined how to translate the brand into tangible products, experiences and partnerships for all stakeholders. It crystallised the thinking that will help the group re-examine, strengthen or fine-tune the idea each iteration.

Our tailored strategic process helped us identify that the very nature of the summit concept—Liveable Perspectives—was also it’s core competitive advantage. The summit concept drew on the proposition that one can experience immense benefits from exposure to divergent perspectives—new people and immersion in new experiences, and opens your mind to different points of view.

Born from the idea that ‘Liveability is Living’, we devised an event experience that presented liveability in a holistic way; to reflect how liveability is seen as a factor in how people live out their lives. Namely, what are the optimal emotional, physical, material, social, and well-being conditions that, when combined, foster prosperity in a particular place.

The outcome? A detailed strategy document outlining the State of Living brand and forthcoming summit in its entirety. Our client is now ready to secure key partners and has a detailed road map in hand to build the State of Living brand and associated experiences.





Born from the idea that ‘Liveability is Living’, we devised an event experience that presented liveability in a holistic way; to reflect how liveability is seen as a factor in how people live out their lives. 




Scope
Naming
Brand DNA Blueprint
Visual Identity
Brand Experience Design
Concept and Brand Pitch
Marketing and Engagement Strategy

Client
Liveability Victoria International

Sector
Exhibition and Conferences

Collaborators
Marketing and engagement strategy Emily Barnes
Brand DNA development, visual identity and design Matthew McCarthy and team at Clear
Copywriter Marion Piper Creative


Photo (top) Gemma Chua Tran

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DIAZ DAVIS
Building brands that feel

DIAZ DAVIS acknowledges the Traditional Custodians of the lands on which we live, create, and work. We pay our deepest respects to the Kulin Nation and all Aboriginal and Torres Strait Islander Elders, past, present and future.