Sensory Experiments, your future depends on it


A DIAZ DAVIS creative project
(Brand experience)

Wholly embracing of the provocative power of the world around us, Sensory Experiments is a call for change. The Experiments contend that through the modern age, while humans have created a hyper-rich, multi-layered world – the interaction with which plays a fundamental role in shaping our inner landscapes, relationships and perceptions of our environments – an acute imbalance has arisen.








We are prioritising certain senses over others, and perhaps for the wrong reasons. In doing so, we are losing, or have even lost, primal connections to self, to others and to nature. To rituals, practices, stories.

Sensory Experiments suggests that the time has come to pause, engage with something entirely new but ever-familiar, and consider these fundamental (re)connections.
In this fully immersive experience, through three distinct Sense-Scapes, participants were still and moved.

They were offered interactive performance, and confrontation with tastes, scents, textures, spatial constructs and collective practices. They were invited to create the Manifesto for Sensory Intelligence – a record of sensorial responses to the stimuli-saturated Sense-Scapes.






Sensory Experiments was a studio-led experiential event that wholly embraced the provocative power of the world around us, enjoyed by over 350 people as part of Melbourne Design Week 2019.

In this fully immersive experience, through three distinct Sense-Scapes, visitors were offered interactive performance, and confrontation with tastes, scents, textures, spatial constructs and collective practices.
They helped create the Manifesto for Sensory Intelligence – a record of sensorial responses to the stimuli-saturated Sense-Scapes.

The manifesto was digitally transmitted in real time to create a living, breathing mandate for human-centric design. It will remain an open-source document.

A more detailed introduction, the Abstract, can be read www.sensoryexperiments.com.















Partners and collaborators

Internationally renowned chef Justin James (Executive Chef of Vue de monde and Iki Jime and previously of Eleven Madison Park & Noma Copenhagen) reignited people’s sense of taste.

Floral artist Hattie Molloy interrogated sensual perception with her reckoning of the Sublime.

Visitors participated in live-choreographed performances, and were aurally challenged by the masters behind the Sydney Opera House’s iconic acoustics.









Created by

DIAZ DAVIS creative studio

Creative direction

DIAZ DAVIS creative studio

Project partners

Identity and Design: Matt Tambellini and Mr. Kyle Mac, Marketing: Amara Speechley, Event Management: Damien Boecasse and Erika Hirzinger.

Event partners

Justin James, Hattie Molloy and Emma Proudfoot, Mihan Aromatics, Chelsea Kate Evans, Samantha Iliov and Holly Simpson, Rachelle Austin, Olivia Reddan, Holly White, Arup, Hayden Sommerville, Belle Nowak, Pord, and Noomi.

Performers and Musicians

Nicole Tj, Thomas Lo (anon.), Josh Hooke, piano, Nathan Juriansz, Miranda Bell, Elissa Robustelli, (Musae Trio), Rayan, Shane and Winter McQuinn, Drums.

Photographer

Carmen Zammit




DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.
DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.