Brand Strategy
Context Analysis
Visual Identity

Pano Tent Hire team

Events and Entertainment
Breathtaking events, anywhere.

Every big milestone in life needs to be celebrated. Why? Because it’s the big moments we remember: how we felt, who was there and what it looked like. And that’s where PANO comes in. PANO was created by a small group of Australian event tent legends, based in Melbourne – here to help people deliver outstanding experiences in spaces that drop jaws.

The task at hand was to establish brand DNA and articulate a clear purpose, mission and set of values for the company, one that better reflected the true nature of their vision. A complete brand strategy and context analysis was also conducted, to ensure a strong competitive future.

We partnered with local designer Jordan Rowe to develop a new visual identity and create brand guidelines. The outcome is a friendly, modern and versatile creative way forward for the brand that can be executed with ease.

While the events industry will continue to change, what will stay the same is this: EVENTS are LIFE, and PANO is your ‘best mate’ when it comes to celebrating life’s big moments.

Strategist Mages Ruiz Diaz
Creative Director Emma J Davis
Identity designer Jordan Rowe
Copywriter Marion Piper Creative

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