A force for change

Julie Hirsch
(Brand strategy)
The opportunity

We love all things radical innovation so when Julie Hirsch, Cofounder and COO of Eloments Natural Vitamin Tea, asked us to refine the messaging for her public profile, we couldn’t wait to get to work. Named Telstra’s Victorian Business Woman of the Year and listed on Forbes 30 Under 30, Julie was experiencing a remarkable rise in her career. And, though it seemed to happen overnight, Julie’s success as an award-winning entrepreneur and innovator had been years in the making.

What we did

We began by taking Julie through a messaging development workshop. Trust was central to the process, so the workshop created a safe space for Julie to speak openly and honestly about her wins, her challenges and aspirations.

Inspired by Julie's entrepreneurial story, we put together a purposeful strategy that focused on her passion for ethical business practice and innovation. A polished tone and clear messaging would solidify Julie’s position as a force for change.
Julie had successfully secured representation as a keynote speaker with Saxton, Australasia's leading Speakers Bureau. Recognising her growing profile needed on point communication to match, Julie reached out to us to hone her messaging—to develop messages that captured her desire to better influence, engage and inspire others.


The result

In addition to developing the critical foundations of Julie’s speaker profile, we were able to articulate Julie’s value as a keynote speaker. Diaz Davis created an intentional speaker canvas that struck an immediate chord with the Saxton team and with Julie’s audience.

Today, with the help of our transformational brand messaging, Julie enjoys success as a speaker, ambassador and advocate for fairer business.

Read Julie’s profile at Saxton ︎︎︎



Scope

Personal Brand DNA development
Speaker messaging

Sector

Retail and wholesale trade
Food and beverage

Collaborators

Copywriter Mona Liban

Photo courtesy of Julie Hirsch 




DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.
DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.