Liveability Victoria International
Presenting liveability in a holistic way
(Strategy, Concept, Identity)
Presenting liveability in a holistic way
(Strategy, Concept, Identity) We were engaged by Liveability Victoria International and a group of organisations within the Victorian Government to develop the Brand Strategy, Brand Experience and Visual Identity for a new world-class, liveability summit. As an inaugural summit we started the branding process by working closely with key stakeholders to distil the purpose, vision, values, audiences and key pillars into a Brand DNA Blueprint.
Developing foundations
Once the core fundamentals were established our next task was to bring depth to the concept of liveability and develop the Brand Platform. The brand platform document visually outlined how to translate the brand into tangible products, experiences and partnerships for all stakeholders. It crystallised the thinking that will help the group re-examine, strengthen or fine-tune the idea each iteration.
Expanding the topic
The topic of ‘liveability’ is typically thought of as a scientific or civic concern. In the past, it has only been addressed through a niche lens, often associated with ‘quality of life’ or a particular industry sector, like water management or urban planning and design. Many contemporary conferences and summits bring people together to discuss ideas in multidimensional and subjective ways—and the challenge here was no different.
Once the core fundamentals were established our next task was to bring depth to the concept of liveability and develop the Brand Platform. The brand platform document visually outlined how to translate the brand into tangible products, experiences and partnerships for all stakeholders. It crystallised the thinking that will help the group re-examine, strengthen or fine-tune the idea each iteration.
Expanding the topic
The topic of ‘liveability’ is typically thought of as a scientific or civic concern. In the past, it has only been addressed through a niche lens, often associated with ‘quality of life’ or a particular industry sector, like water management or urban planning and design. Many contemporary conferences and summits bring people together to discuss ideas in multidimensional and subjective ways—and the challenge here was no different.
Liveable perspectives
Our tailored strategic process helped us identify that the very nature of the summit concept—Liveable Perspectives—was also its core competitive advantage. The summit concept drew on the proposition that one can experience immense benefits from exposure to divergent perspectives—new people and immersion in new experiences, and opens your mind to different points of view.
Born from the idea that ‘Liveability is Living’, we devised an event experience that presented liveability in a holistic way; to reflect how liveability is seen as a factor in how people live out their lives. Namely, what are the optimal emotional, physical, material, social, and well-being conditions that, when combined, foster prosperity in a particular place.
The outcome
A detailed strategy document outlining the State of Living brand and forthcoming summit in its entirety. Our client is now ready to secure key partners and has a detailed road map in hand to build the State of Living brand and associated experiences.
Our tailored strategic process helped us identify that the very nature of the summit concept—Liveable Perspectives—was also its core competitive advantage. The summit concept drew on the proposition that one can experience immense benefits from exposure to divergent perspectives—new people and immersion in new experiences, and opens your mind to different points of view.
Born from the idea that ‘Liveability is Living’, we devised an event experience that presented liveability in a holistic way; to reflect how liveability is seen as a factor in how people live out their lives. Namely, what are the optimal emotional, physical, material, social, and well-being conditions that, when combined, foster prosperity in a particular place.
The outcome
A detailed strategy document outlining the State of Living brand and forthcoming summit in its entirety. Our client is now ready to secure key partners and has a detailed road map in hand to build the State of Living brand and associated experiences.
Collaborators
Marketing and engagement strategy Emily Barnes
Identity Clear
Copywriter Marion Piper