Launching the 100 year old brand in Australia

Godiva
(Brand experience)

Godiva is a global, almost 100 year old chocolate company founded in Brussels in 1926. The business engaged us to help launch the brand in Australia, with their first flagship store set to be opened in Melbourne’s CBD.













In his words “DIAZ DAVIS and their team bring a stand out voice and vision to the cause; they’re passionate and committed. This certainty and emotional intelligence in a action is a strong force for premium brands.” (Shane Hills, GM Godiva Australia)






















For this project, Godiva required a tweak to their brand identity and a story for the Australian market. Working with the leadership team, we implemented a strategy for this project that leveraged the company’s origin story by weaving brand mythology with a relevant contemporary Australian identity.

The key to the success of this project was to interpret the global brand of Godiva and curate a narrative specific to the Australian market. As chief brand guardian, our established connections within the design and marketing industry were crucial to bringing this brand to life in Australia.









Scope
Brand Strategy
Visual Identity
Visual Merchandising
Launch Campaign
Catalogue Design
Signage

Collaborators
Photographer Henry Trumble
Marketing Strategist Bridget Tribe
Designer Matt Tambellini, More Studio
Copywriter Marion Piper 

Visit www.godiva.com.au/ ︎︎︎




We are currently:
Welcoming new clients       Planning trips to Europe     Filming women in STEM       Designing a personal brand       Obsessed with wasabi peas       










DIAZ DAVIS creative studio acknowledges the Traditional Custodians of the lands on which we live, create, and work. We pay our deepest respects to the Kulin Nation and all Aboriginal and Torres Strait Islander Elders, past, present and future.
Studio@diazdavis.com
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We are currently:
Welcoming new clients   Planning trips to Europe   Filming women in STEM   Rolling out a personal brand   Obsessed with wasabi peas   



DIAZ DAVIS creative studio acknowledges the Traditional Custodians of the lands on which we live, create, and work. We pay our deepest respects to the Kulin Nation and all Aboriginal and Torres Strait Islander Elders, past, present and future.