GODIVA

Scope
Brand Strategy
Brand Identity 
Visual Merchandising
Launch Campaign
Signage

Client
Godiva Australia

Sectors
Hospitality
Retail

Godiva is a global, 100 year old chocolate brand founded in Brussels in 1926. The business engaged us to help launch the brand in Australia, with their first flagship store set to be opened in Melbourne’s CBD. For this project, Godiva required a tweak to their brand identity and a story for the Australian market.

Working with the leadership team, we implemented a strategy for this project that leveraged the company’s origin story by weaving brand mythology with a relevant contemporary Australian identity.

The key to the success of this project was to interpret the global brand of Godiva and curate a narrative specific to the Australian market. As chief brand guardian, our established connections within the design and marketing industry were crucial to bringing this brand to life in Australia.