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Godiva

Launching the 100 year old brand in Australia

Scope
Brand strategy
Brand identity
Visual merchandising
Launch campaign
Catalogue design
Signage

Client
Godiva Australia

Sectors
Hospitality
Retail
Godiva is a global, 100 year old chocolate brand founded in Brussels in 1926. The business engaged us to help launch the brand in Australia, with their first flagship store set to be opened in Melbourne’s CBD. For this project, Godiva required a tweak to their brand identity and a story for the Australian market.

Working with the leadership team, we implemented a strategy for this project that leveraged the company’s origin story by weaving brand mythology with a relevant contemporary Australian identity.

The key to the success of this project was to interpret the global brand of Godiva and curate a narrative specific to the Australian market. As chief brand guardian, our established connections within the design and marketing industry were crucial to bringing this brand to life in Australia.












Collaborators
Creative Director, Emma J Davis
Photographer Henry Trumble
Marketing Strategist Bridget Tribe
Designer Matt Tambellini, More Studio
Copywriter Marion Piper Creative

DIAZ DAVIS acknowledges the Traditional Custodians of the lands on which we live, create, and work. We pay our deepest respects to the Kulin Nation and all Aboriginal and Torres Strait Islander Elders, past, present and future.