Launching Godiva in Australia

Godiva
(Brand experience)

A branding and store experience project to bring the exquisite taste of Belgian chocolate into Australia from a global, 100 year old brand. 






Godiva is a global, almost 100 year old chocolate company founded in Brussels in 1926.

The business engaged us to help launch the brand in Australia, with their first flagship store set to be opened in Melbourne’s CBD.

For this project, Godiva required a tweak to their brand identity and a story for the Australian market.

Working with the leadership team, we implemented a strategy for this project that leveraged the company’s origin story by weaving brand mythology with a relevant contemporary Australian identity.
The key to the success of this project was to interpret the global brand of Godiva and curate a narrative specific to the Australian market.

As chief brand guardian, our established connections within the design and marketing industry were crucial to bringing this brand to life in Australia.

In his words

“Emma and Mages bring a stand out voice and vision to the cause; they’re passionate and committed. This certainty and emotional intelligence in a action is a strong force for premium brands.” —Shane Hills, GM Godiva Australia.




 







Scope

Brand Strategy
Visual Identity
Visual Merchandising
Launch Campaign
Catalogue Design
Signage

Collaborators

Photographer Henry Trumble
Marketing Strategist Bridget Tribe
Designer Matt Tambellini, More Studio
Copywriter Marion Piper 



DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.
DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.