Brightwood

A story of resilience and healing


Scope
Brand Strategy
Brand identity
Naming
Photography

Client
Brightwood

Sector
Beauty
We are first and foremost a studio obsessed with spatial strategies–what we produce is very tangible. We like the physicality of things, so we build, we paint and we curate the spaces in which brands can be felt and understood. Take, for example, lifestyle brand Brightwood.

We began the collaboration with Brightwood with the intention to elevate the perception of the brand. It had a quaint, homemade and somewhat ‘market-stall’ like personality that we transformed into a more thoughtful, sophisticated and meaningful identity. What we uncovered when working with Brightwood’s founder, was a story of resilience and healing, all underpinned by an appreciation for beautiful, sustainable ingredients and materials.

This end-to-end journey yielded stunningly organic branding, a cohesive visual identity, collateral for packaging, and an atmospheric website that lived and breathed the brand’s values. Crucial to this was a focus on how the products made people feel–rejuvenated, refreshed and healthy.








Collaborators
Creative Director Emma J Davis
Photographer Max D' Orsongna
Copywriter Marion Piper Creative
Identity Designer, Art Direction and Styling Lauren Stephens
Designer Matt Tambellini, More Studio




DIAZ DAVIS acknowledges the Traditional Custodians of the lands on which we live, create, and work. We pay our deepest respects to the Kulin Nation and all Aboriginal and Torres Strait Islander Elders, past, present and future.