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A story of resilience and healing

Brightwood
(A full, end-to-end branding and design project) 

We are first and foremost a studio obsessed with spatial strategies–what we produce is very tangible. We like the physicality of things, so we build, we paint and we curate the spaces in which brands can be felt and understood. Take, for example, lifestyle brand Brightwood.

We began the collaboration with Brightwood with the intention to elevate the perception of the brand. This end-to-end, two year branding journey yielded stunningly organic visuals, a cohesive visual identity, collateral for packaging, and an atmospheric website that lived and breathed the brand’s values. Crucial to this was a focus on how the products made people feel–rejuvenated, refreshed and healthy.

What we uncovered when working with Brightwood’s founder, was a story of resilience and healing, all underpinned by an appreciation for beautiful, sustainable ingredients and materials.


Scope
Brand Strategy
Brand identity
Naming
Photography 

Collaborators
Photographer Max D' Orsongna
Copywriter Marion Piper Creative
Identity Designer, Art Direction and Styling Lauren Stephens
Designer Matt Tambellini

Visit www.brightwood.com.au ︎︎︎
DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.
DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.