Brands that feel



ABB Process Automation

Unstoppable Stories: A film series by ABB

(Strategy, Campaign, Film)

Three films, three women, three unstoppable stories. Unstoppable is a campaign initiated by ABB that is designed to harness the power of diversity to drive progress.

The films are a partnership between industry leaders ABB, Sappi, Copperstone Resources, and Tata Steel, aiming to bring diversity to the forefront of the pulp and paper, mining, and metals industries.

ABB engaged us to develop three films from strategy, concept and story, through to creative direction, production and filming. We will share a complete case study with you soon. 





Unstoppable teaser released 07 March, 2023.








Film One: Marjorie Boles, Sappi. Filmed in Gratkorn, Austria.










Film two: Tove Thelin Täckdal, Copperstone Resources. Filmed in Kiruna, Sweden.








Film three: Chithra Sharma, Tata Steel. Filmed in Jamshedpur, India.





To learn more about the campaign visit: https://campaign.abb.com/unstoppable


Collaborators

Directors: Coco and Maximilian
DOP: Maximilian Mein
Sound recordist (Europe): Vassilis Ipeirotis
Sound recordist (India): Iman Chakraborty
Executive Producer: Mages Ruiz Diaz
Producer: Ronja Schistek
Post production: Coco and Maximilian
Colour: Coco and Maximilian
Music: Alex Albrecht



DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.
DIAZ DAVIS is an experiential creative studio that transforms brands through a combination of art, science, psychology and commercial strategy. We don’t just build brands that work. We build brands that feel.